Scott K Scott K

2009 Ford Flex

Ford is in desperate need of product that shows that they are not ready to go just yet to go belly-up.

They need something that shows that they have intelligent minds behind the scenes that know exactly what customers really want and are working late nights to bring it to them before all the money runs out and Ford becomes a footnote in the early 21st century automotive history.

The Flex...unfortunately, is not that product.

Looking like a, somehow, less attractive version of the Fairlane concept, the Flex is being billed as a crossover for families (neo-minivan). While it has a few unique elements (incredibly angular styling, available refrigerator, etc...it comes across, especially with blacked out pillars and a white roof as Ford's 7-seat answer to the Mini Cooper.

Also, the obvious question is 'does Ford need _another_ 3-row, available AWD, V-6 crossover/wagon/thing? Exactly how is this serving a different need than the Freestyle (or as it is now known - Taurus X). Now Ford has 2 5-seat people movers in the Escape and Edge and 2 7-seaters in the Flex and Taurus X...wouldn't the duplicated development have been better spent in improving the products that _don't_ compete with other Ford products?

Oh well...I guess time will tell.

See more pics over at:

Winding Road: New York Auto Show: A Fairlane by any Other Name - Ford Debuts '09 Flex
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