Chinese owned Rover (Roewe) shows styling promise
1. Shanghai Automotive Industrial Corp (SAIC) purchased the assetts of UK's Rover brand.
2. SAIC is stymied in its plan to re-launch the Rover brand when Ford excercised it's option to purchase the Rover brand from BMW.
3. SAIC renames Rover as Roewe and continues with plans to bring re-launch the cars anyway.
4. We get to see the first of the newly freshened Rover/Roewe cars in the W2 concept shown here. Unlike some product we've seen lately from companies that shall remain nameless (I'm looking at you Subaru)...SAIC is showing that they have some styling chops.
There are several established players in the world car market that should be nervous (assuming Roewe can get quality down as well).
2. SAIC is stymied in its plan to re-launch the Rover brand when Ford excercised it's option to purchase the Rover brand from BMW.
3. SAIC renames Rover as Roewe and continues with plans to bring re-launch the cars anyway.
4. We get to see the first of the newly freshened Rover/Roewe cars in the W2 concept shown here. Unlike some product we've seen lately from companies that shall remain nameless (I'm looking at you Subaru)...SAIC is showing that they have some styling chops.There are several established players in the world car market that should be nervous (assuming Roewe can get quality down as well).