Car Culture - Satire is Hard (to Understand)

If you’ve spent much time in the automotive world, you’ve likely heard of Doug DeMuro. He has a wildly successful YouTube channel and is a founder of the Cars and Bids car auction site.

Additionally, he is active on Twitter where he often comments on cars he has seen in his travels.

On Thanksgiving, he posted about a Cadillac he saw this past summer in Prague and crowed about Americans showing Europeans how to build a car.

The Cadillac in question? A BLS. This car, was a reskinned Saab 9-3 that was available in sedan and wagon form. It was never available in North America. This was an obvious joke about American brands using foreign platforms/cars for other models.

For the first couple dozen replies, his followers who got the joke piled on with photos of other examples and aped his ‘Murca sentiment.

Then…things start to go off the rails and serve as an example of where social media can go so wrong.

Let’s start with a few examples of people who understand the joke…

Now…interspersed are the people who missed the joke part of the original tweet…

Then we get people so far removed from getting the joke that they start to ‘car-splain’ what the BLS is and that it isn’t American at all. Thanks for that.

It would be nice if people could either understand a joke and play along or move along. But either way it is a funny cross section of online automotive culture and people in general.

In the meantime, you go, Doug…keep up the funny.

Source: Twitter.com - Doug DeMuro