Ford Drops Prices on Mustang Mach-E
Ford announced today that they are doing something most companies never do…
They are lowering the prices on their Mach-E battery electric crossover.
They are also significantly increasing the production rate of the electric Mustang crossover in order to reduce customer wait times, though they did not provide details of how many they expect to build after this change.
The price reductions will go into effect automatically for all customers still waiting for their car to be delivered and any customer who purchased their Mach-E since the beginning of the year.
Ford is pushing hard for the Mach-E to grow its market share against competitive products such as Tesla’s Model Y (which also recently saw a price drop and anger from the Tesla customer base who paid thousands more for their cars in recent months). The Model Y dropped the price of the Y Long Range (equivalent to the Mach-E with extended range battery) with it now costing $52990 compared to its previous $65990. That is a reduction of $13000 and kind of explains the ire the company has drawn from their customers.
Ford’s reductions amount to $600-$5900 depending on model, Ford is also reducing the price of the extended range battery option from $8600 to $7000.
Prices drop as follows:
Select Standard Range - price drop of $900 for rear-drive and $600 for the eAWD (to MSRPs of $45995 and $48995, respectively)
California Route 1 eAWD Extended Range - price drop of $5580 (new MSRP of $57995)
Premium Standard Range - price drop of $3980 for rear-drive and $3680 for the eAWD (to MSRPs of $50995 and $53995, respectively)
GT Extended Range - the largest price drop of the range with a reduction of $5900 (new MSRP of $63995)
These lower prices will definitely keep the Mach-E competitive with the Model Y for the foreseeable future. We are hoping to hear that Ford’s stated improvement to their EV supply chain will also result in a price drop of their popular F-150 Lightning soon - but time will tell.